Founded in 2010, Jungle Juice Bar is a smoothie bar chain specializing in healthy smoothies and juices made to order without any additives or added sugar. Consumers value the concept of Jungle Juice Bar, and the company can operate flexibly in different premises, e.g. under shopping centers’ escalators or in the passageways. The company won the Nordic Council of Shopping Centers’ award for the best Finnish retailer in 2016.
At the time of the Vaaka’s investment there were 21 smoothie bars in total in nine different cities in Finland. In 2017, the company’s revenues were €8 million, and the company had about 200 employees.
Vaaka Partners invested to the company in order to support the international growth. During Vaaka’s ownership period the company has significantly grown the number of Jungle Juice Bar’s smoothie bars and also opened the first bars in Stockholm. The company’s focused product offering and flexible operating model fits very well for international expansion. Current megatrends, such as consumers’ interest towards healthy food, eating outside and on-to-go products, support Jungle Juice Bar’s business and growth.