Nordic sports facility market leader Unisport acquires Jäämestarit

Investments / Wednesday 18.04.2018

“Our customers have increasingly showed the need for one-stop-shop service. By combining the resources and the strong sports facility construction knowledge of Jäämestarit with Unisport’s one-stop-shop concept, our customers have the opportunity to make contracts on a turnkey basis”, says Pekka Elo, Country Manager of Unisport Finland.

“Now we will be able to bring major benefits to our customers by providing more comprehensive contracts with all the products, solutions and services that are needed in sports facilities. Moreover, our installation and maintenance professionals are geographically distributed efficiently and, in addition to a wider and stronger overall service offering, we are closer to the customer”, continues Elo.

Jäämestarit is a strong player in the Finnish market and has almost 30 years of experience. The company expanded into a specialist in sports construction in the early 2000s, whereupon the company has been a pioneer in developing solutions that are suitable for Finland’s demanding conditions. Jäämestarit has a turnover of 16.1 million euros in 2017.

The acquisition will enter into force on 2 May 2018. With the transaction, the current employees of Jäämestarit will continue as Jäämestarit Oy employees as part of the Unisport Group. Osmo Rajala will continue as Managing Director of Jäämestarit Oy.

“Together we can offer more comprehensive one-stop-shop service and world-class solutions for our customers. Together we`ll be stronger. With complete product range, high-quality products and world-class product development, experts in design, installation, and maintenance we can serve our customers better and bring more added value to their activities,” says Rajala.

“Our strategy is based on a comprehensive product and service offering, excellence and a strong position in the Nordic countries to deliver all services and solutions from one place, in accordance with the one-stop-shop concept. By building attractive, engaging facilities and equipment, we encourage more people to be active, improving health and happiness of our society as a whole. Our purpose is to make people move and offer better facilities and conditions for athletes and spectators”, says Mikko Kilpeläinen, CEO of Unisport

More information:

Mikko Kilpeläinen, CEO, Unisport, +358 50 542 5884,
Pekka Elo, Country Manager Finland, Unisport, +358 50 482 82 81,
Osmo Rajala, Managing Director, Jäämestarit Oy, +358 40 8282 375,

Unisport is today the clear market leader in sports facilities surfaces and equipment in the Nordic countries. Unisport has a pro forma turnover of 155 million euros and 360 employees in 6 countries. The head office is located in Helsinki. The companies operating in Finland, Sweden, Norway, Denmark, the UK, and Latvia complement each other product-wise and geographically. The aim is to reach a significant growth in sales and to become a leading North European one-stop service partner whose sports facility concepts provide the best environment for athletes as well as spectators.

The post Nordic sports facility market leader Unisport acquires Jäämestarit appeared first on Vaaka Partners.


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